Whether you need help, you're helping someone, or you want to help — you go to helpict.org.
01 · The reframe
The tech is easy. Remembering where to go is hard.
911
Everyone remembers it. Nobody remembers what comes after. Wichita's crisis network is real — it just doesn't have a number anyone can name.
02 · The test
Our success criterion
The Stranger Test.
Excuse me — can I use your phone?
What's going on?
I need help. I don't know where to go.
Here — helpict.org.
03 · Principles
Four non-negotiables
Universal.
Deterministic.
Simple.
Stigma-free.
04 · Where the money goes
$100,000 · 90 days
One anchor. Everything else in service.
Anchor · 30%
$30K
Community Saturation
Make helpict.org physically unavoidable. Stickers, bookmarks, bus cards, bulletin inserts, pledge decals — every high-traffic Wichita surface, for 90 days.
The rest · $70K
Landlord Trust
$25K
Youth Outreach
$18K
Community Education
$10K
Case Manager Adoption
$10K
Brand + Partner Signage
$7K
05 · Where helpict.org lives
Physical saturation
Six surfaces. Every Wichitan passes through.
Grocery
80 locations
Library
10 branches
City buses
Every route · 90 days
Churches
50+ congregations
Schools
USD 259 · WSU · Butler
Business windows
150 pledged neighbors
06 · The metric
Day-90 target
5%→50%
of Wichitans can name helpict.org unaided.
200-person intercept at 10 random locations. Baseline week 1. Measured week 6 and week 12. One number tells us the strategy worked — everything else is a leading indicator.